| Now Available - Workshops specifically designed for YOU!
Breakthrough Training for Multi-Channel Merchants
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We now offer customized training and workshops in key areas specifically designed for multi-channel merchants. In this Fundamentals of Merchandising Profitability series, workshop participants will learn industry best practices to boost ROI and gain the skills required in today's challenging business environment.
The workshops are divided into three phases to facilitate training based on what your organization needs most. Phase 1 includes a comprehensive assessment of the organization with the objective of determining a prioritized hierarchy of what you would like to see improved. This information-gathering phase is key to providing you with customized training sessions (Phase 2) and a dynamic hands-on implementation workshop (Phase 3). Each phase is highly interactive and intensive. We guarantee that your organization will benefit immediately and participants will be better equipped to face challenges with confidence.
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Power Negotiating Skills for Multi-Channel Merchants
This workshop will provide you with the skills and confidence to negotiate successfully with vendors. You will learn the importance of VRM© (Vendor Relationship Management) and how to create win/win scenarios.
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Breakthrough Strategies for Optimizing Trade Show Results
This course concentrates on pre and post show strategies and includes how to work a trade show to your advantage.
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Strategic Planning – Knowing Where You Are and Where You Want to Go
Highly interactive, this course will provide you with an actionable plan to take your organization to the next level. This workshop is meant for visionaries and practitioners alike.
Merchandise Assortment Planning Workshop
Learn how to develop a profitable and “on-brand” merchandise assortment. This workshop concentrates on recognizing your Unique Selling Proposition and identifying your criteria for product selection based on varying channels of distribution and seasonality.
How to Forecast Inventory Needs
From state-of-the-art forecasting tools to simple spreadsheets, this course will take the guesswork out of projecting inventory levels to meet on-time demand.
Develop and Implement Performance Metrics
If you can’t measure it, you can’t manage it. In this course, you will learn how to ensure quick, accurate and actionable merchandising decisions based on performance. Square Inch Analysis and Web analytics will be demystified.
Creatives & Merchants – How to Collaborate
Learn the secrets to successful collaborations within the organization. This is a playful, team-building workshop that fosters inspiration and respect.
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Workshop Leader
Jacqueline Daigle
Jackie graduated Chamberlain School of Retailing,
Boston with an A.A. degree in Retail Management and from Mills College,
Oakland with a B.A. in Economic Anthropology. After Chamberlain,
Jackie joined the Harvard Cooperative Society’s (the Coop’s) Executive
Training program. The Coop, founded in 1882 is one of America's
largest college bookstores and serves Harvard and MIT students, faculty
and the general public with branches throughout Cambridge and Boston.
As Assistant Buyer, Jackie was Responsible for the highly promotional
advertising program of TV, radio and print media for New England's
largest music outlet.
In 1981, Jackie joined The Sharper Image as a founding merchant.
Jackie’s primary focus was on the development of proprietary products
and new sources. As General Merchandise Manager, Jackie was also
responsible for inventory management, strategic planning, product
selection, vendor negotiation and profitability on sales of $100+
million. Jackie increased annual vendor advertising contributions by
$1 million and overall gross profit margins by 3% for this
award-winning multi-channel merchant.
Next, Jackie developed and launched "Innovators", a high-tech gadgets
department within the $210 million Electronics division at Macy’s
(West). Because of its high level of success, this department was
expanded corporate-wide to include Macy's NY, NJ, and Atlanta.
In 1990, Jackie joined start-up catalog Hello Direct, Inc., the world's
leading developer and direct marketer of superior desktop telephony
solutions. As Product Marketing Manager, Jackie was responsible for
developing proprietary products and managing the consumer product line
for this award-winning Business to Business catalog. In addition,
Jackie was instrumental in creating strategic alliances with Regional
Bell Operating Companies - US West, Ameritech-Michigan Bell, Bell South
and Pacific Bell.
In 1996, after a year of travel that included a semester at the London
School of Economics and five months in Oaxaca to study the
commercialization of Mexican Folk Art, Jackie founded Creative
Merchandising Solutions - a consulting agency specializing in direct
marketing. Jackie provides start-up and existing multi-channel
merchants with product assortment plans, alternative sourcing of
merchandise, developing proprietary products, vendor negotiations,
sales and profit analysis and inventory forecasting.
Clients include:
LiveScience.com; Home Depot Direct; Nautilus; Jacuzzi Brands;
ShopNow.com; DiscoveryHealth.com; The Franklin Mint; Alliant Energy
Research; Skyvision, Inc.; Symantec; Improvements Catalog; Meijer; Hallmark; The American Luggage Dealers Association and Viansa Winery.
Jackie has served on the board of the Northern California Catalog &
E-Commerce Club and has been a speaker at industry conferences (DMA and
ACCM). Jackie is an American Catalog Award winner for excellence in
merchandising for the Hello Direct catalog, The Sharper Image catalogs
and for the Field Trips catalog (Skyvision, Inc.).
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