Merchandise Pre-planning - Art or Science?
Actually, a little bit of both. Merchandising is like a road map. To determine the optimal path to your destination, you must know your starting point. Creative Merchandising Solutions will help you sort through and answer many questions regarding your unique selling proposition; where you stand in the competitive landscape and which categories are up trending or down trending and why. We calculate average price offered and look at how this might affect your average order value. We take a closer look at the gross margins on the category and SKU levels and suggest ways to improve profitability.
VRM© - Vendor Relationship Management & Sourcing Product:
Creative Merchandising Solutions takes a hands-on role in helping you determine your criteria for product selection and optimal sources. We will assist you in negotiating favorable prices and terms with new and existing vendors. Creative Merchandising Solutions utilizes multiple methods to source new products for our clients. In addition to working with over 1,000 existing vendors, we attend trade shows, subscribe to both online and offline trade and professional search engines and journals, survey off-beat publications and discuss product ideas with inventors, world travelers and trend setters.
Analysis - Our Strong Suit:
Direct marketing is data-intensive. At Creative Merchandising Solutions we'll help you sort through and prioritize the numbers that are most meaningful and actionable. We'll show you why using unit sales, gross sales or even gross profit margin to determine your carry-overs and drops is insufficient. If you are not using pre-campaign metrics to forecast your inventory needs, you are working too hard and just guessing at what you will need. Can you afford to be wrong? Is it worse to be back-ordered or over-stocked? Both! Creative Merchandising Solutions can help you accurately predict and plan your inventory needs and determine your true ROI.
Catalog Critique:
If you are ever stumped as to why seemingly good products are not pulling, we can help you analyze the complete offer. From price point strategies, benefit-oriented headlines, compelling copy and meticulous photography, we work with your creative team to ensure accurate product presentations that will boost sales and minimize returns and mark downs.
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